The Research Technology

Business School

On-Demand Strategy for the Research Tech Industry

This masterclass series is for builders, buyers and users of research technology.

Learn the trends shaping the industry; the evolving landscape; new types of customer; the hallmarks of great research tech; and much more.

Across 8 modules and over 100 bite-sized video lessons, you'll get unique insights, dozens of practical examples and strategic recommendations.

£395
B2B SaaS Trends - Implications for Research Technology - Featured Image

B2B SaaS Trends and Implications for Research Technology

Ten key trends driving B2B SaaS and what they mean for research technology: consumerisation, overwhelmed buyers, empowered users, No Code / Low Code platforms and more.

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£395
The Research Technology Market Landscape

The Research Technology Market Landscape

Learn about the shifting boundaries of the research technology market, evolving sub-categories, new types of supplier, the role of machine learning, changing workflows and more.

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£395
The Ten Tribes of Research Technology Buyer

The Ten Tribes of Research Technology Buyer

Learn how customers are changing; how research technology is being adopted by new users; where the biggest opportunities are emerging; all illustrated with pragmatic customer personas.

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£395
An Introduction to Product Led Growth

An Introduction to Product Led Growth

Learn the main benefits of Product Led Growth for research technology: using software for marketing, sales, onboarding, retention and expansion. Also explains where PLG is not an appropriate strategy.

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£395
Winning Attributes of Great Research Technology

Winning Attributes of Great Research Technology

Learn what makes a great research technology product with principles and examples across sub-categories. Includes user experience and design components, integrations, portability, product education and more.

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£395
Critical Differences Between Agency & Technology Business Models

Critical Differences Between Agency and Technology Business Models

Learn how the business models for professional services and software companies vary. Includes differences in capital investment, revenue models, staff profiles, growth process and more.

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£395
The Key Choices for Agencies Launching Technology

The Key Choices for Agencies Launching Technology

Learn the critical business decisions facing agencies when creating software tools: how to package hybrid solutions and standalone products; technical development options; branding; cannibalisation risk and more.

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£395
Research Technology Trends for the Next Five Years

Research Technology Trends for the Next Five Years

Learn the key drivers of change and likely scenarios: the emergence of dominant platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and more.

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Course Instructor

Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant, advisor and writer at the intersection of technology, research and analytics.

He has 20 years’ experience in insight, software and consulting firms; he now helps brands and agencies to build skills, adopt technology and implement change.

He brings a unique blend of perspectives as an advisor, user and provider of insight technology including ...

implementing custom tech solutions for enterprise clients at Kantar including Vodafone, Reckitt Benckiser and Western Union

leading technology sales, marketing and customer success for Vision Critical (Alida) across EMEA

advising brand teams and research agencies on tech strategy and partner selection

helping startup and established tech firms develop Go-to-Market plans including strategic narrative, content marketing and channel partnerhsips

building the Insight Platforms directory and learning hub - a comprehensive source of research and insights tools and knowledge.

Mike Stevens Headshot

Enrol

Enrol directly for the Live and On-Demand sessions; contact us to discuss private workshops

Individual

£395 | €455 | $545
  • All Modules
  • 12 Months Access
  • Download PDF Course Materials

Team

Contact Us
  • 3+ enrolments
  • Private workshop options

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